About me
Born in Chile, inspired everywhere.Sicily, my home.
Hi! I’m Felipe Iglesias. Always obsessed with art, history and science, I grew up determined to master them all as a wannabe Renaissance man. I thought ‘Design’ could be the way of doing all that and getting paid for it. And it worked!
Now I run studio.felipeiglesias from Palermo, helping companies in Sicily, across Italy and around the world build brands that matter to their customers.
Recognition
Creating work that resonates: recognised internationally for design excellence and innovation.
Philosophy
Whatever the industry or nature of the project, having a clear vision and goals is the only path to success.
Boldness, clarity, consistency
Complexity is easy. Clarity is hard.
I help companies unlock and elevate the core of their brand and bring it to life across every customer touchpoint: from web solutions to marketing and brand experiences. The best results come from vision, talent and strategic execution: knowing what to say, where to say it, and how to say it consistently.
Through co-design and collaborative processes, integrating AI tools for research and optimisation, the goal is always the same: brands that matter, not just logos.
Services
Brand Strategy & Identity
I understand brands as more than recognition tools: they reflect identity, values and aspirations. My track record includes creating, reshaping and implementing comprehensive brand programmes, from visual identity systems and brand guidelines to editorial design, packaging and marketing materials. Through strategic thinking and co-design, I help companies become relevant to their customers and drive meaningful engagement.
View branding projects →
Creative Direction
Leading creative initiatives from strategy to execution, ensuring every touchpoint reflects a cohesive brand vision. I turn broad concepts into compelling campaigns that maintain consistency whilst delivering measurable impact. Because good ideas deserve strategic follow-through.
UX/UI Design
Designing digital solutions that work for users, search engines and business goals. Through Design Thinking workshops and co-design processes, I create intuitive websites, platforms and applications, integrating SEO optimisation and AI tools to work smarter, not just harder.
View digital projects →
Advertising & Campaigns
Creating campaigns that cut through the noise and connect with audiences. From concept to execution across print, digital and social channels, I develop advertising that performs, not just impresses. Strategic thinking meets compelling visuals.
View campaign work →
Photography
Image curation is essential to communication, but stock photography frequently falls short. I provide custom photography with a strong cinematic style, focusing on the human perspective and authentic moments. More street than studio: my work brings genuine emotion to brand storytelling.
View photography work → | Follow on Instagram @felipeiglesias →
Selected Work
Working with companies across industries to build brands that matter. Here’s a selection of recent projects.
Want to be part of this story? Let’s talk.
