Italy on the go!
“Il Baffi” was a Chilean Italian-inspired fast-food chain. Our client wanted a friendly, warm and cool visual identity approachable by young, hungry customers.
Even if it sounds strange in Italian, they preferred “Il Baffi” over the correct “Il Baffo” because it feels “more Italian”.
The logo creation was very straightforward: we wanted a rhythmical shape, custom made that could work easily as merchandising and in different colours and materials.
We conceived a full program that included a venue design for the pilot.
The Soda Studio, Chile