Financial Times Partnership

Next level insert advertisement

As a trustful media outlet for its selected audience, Silversea has established a fruitful partnership with Financial Times, both on print and digital formats.

As part of the latest initiative, I was in charge of providing art direction to assure corporate consistency with Silversea’s overall marketing efforts.

I approved images, suggested fonts that could aesthetically match ours and a colour palette in line with our products and destinations.

I made sure that all animations and interactions were 100% responsive with the necessary adjustments for a seamless experience.

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Production House
Financial Times, UK

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