Rebranding CDF

Rethinking what football means

DF (now TNT Sports) is the biggest private channel dedicated entirely to football content. Given the organic, fast growth in past years, a plethora of technical issues have appear everywhere due to the increasing distribution formats and specs, from TV to apps in SD, HD, 4K and more.

But the biggest issue has been the lack of a cohesive language, both narrative and technical. 

We developed a new storytelling with less focus on the game, focused instead on the impact to our everyday lives, creating an emotional engagement with audiences instead of mere transactional consumption. Visuals represented the hero’s journey from humble origins to the highest leagues, putting special emphasis on how those stories revolutionise their families and communities.

CDF Channel (now TNT Sports)

The Soda Studio / Believe, Chile

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