A new kid on the block
The tobacco industry is changing radically nowadays. And it seems that innovation is the only way to capture and grow new generations of consumers.
With that aim, Japan Tobacco International (JTI) introduced a new line of no-smoke products such as Logic Compact Pro, which is a very compact and simple device with which users can charge, change flavours and vape with just a click.
Our mission was to create a digital campaign to introduce this new product in the Italian market, trying to generate as much hype as possible in a strictly regulated market.
We created a mini site, a landing page and created some interventions on their webpage, improving an already well setup international campaign and creating an aesthetically cool experience.