Indomable Crossfit

Indomable is a sport centre focused on athletic coaching. We were engaged for an integrated brand and marketing development which included naming, visual identity, website, marketing collaterals and interior design.

We chose the word Indomable (Spanish for indomitable) to represent the feeling of overcoming incredible physical changes and becoming a more self-reliant human being.

During a co-design meeting, I took my sketch book and drew a rampant lion and everything went fast from there. it was the first time a client said, “Please, do everything as you think so. We will follow”.

We enacted a very aggressive communication campaign in social media, reaching the milestone of 500 new members in less than one month, when the business plan was expecting to achieve that goal in three.