Don't just go there. Know there.
For more than 15 years Silversea have redefined luxury exploration to enable all curious travellers to discover the last unexplored edges of the world without compromising on safety and comfort.
Giving the growing offer in the cruise market, this year we decided to provide a reminder to our current and future guests on why Silversea is the best partner to reach the northern end of the world.
Under the tagline “The Arctic: Don’t just go there. Know there.” we created a more cinematic /first person appealing campaign to be displayed in the most important targeted media and specific spots inviting the audience to put themselves to the test, highlighting what make our voyages unique: destination leadership, expertise, intimate ships, highly specialized expedition teams and the certainty of a seamless journey to one of the most extreme destinations on earth.