a fuoriserie collection
Italians love three things overall: Mum, pasta and cars. Not necessarily in that order.
As part of the Diploma in Licensing for Luxury Goods, in agreement with Alfa Romeo, I developed the Alfa Romeo 33 collection inspired by the mythical Stradale 33, a fuoriserie produced between 1967-1969 with only 18 units ever made.
The jewel of the collection is a chronograph that takes inspiration from elements such as seats, chromium parts, the trifoglio and the “33” number integrated as part of the dial.
I chose Frédréric Constant, a Swiss watchmaker as venture partner since both brands have a similar positioning in the Asian market, where Alfa Romeo is a cult brand.
Together with the timepieces, I extended the application to apparel and accessories to further this great collection.
Alfa Romeo, Italy