OTIVM Reed Diffuser

Inspired by the traditions of Ancient Rome, OTIVM creates a world of combined leisure and pleasure based on the concept where everything from sumptuous food to spa experiences to socialising became a part of daily life for the elite. 

With the aim to develop a new collateral for Silversea’s signature wellness programme OTIVM, we designed an original packaging for its reed diffuser collection.

Extending the Wellness Journey Beyond the Ship

The programme, which includes an Otium Spa with an indoor pool, offers enhanced in-suite experiences, bespoke bathroom amenities, and Otium dedicated Suites.

This collateral packaging development for the OTIVM Spa and wellness programme was crafted in the minimal detail to expand the narrative universe of the programme and bring those wellness feelings back home.

The reed diffuser serves a specific purpose beyond typical cruise merchandise. We believe that wellness and relaxation do not end in the spa, so we have extended our unique concept to all suites, and this take-home product extends that philosophy even further, allowing guests to recreate the sensorial experience of OTIVM products in their own homes.

Sustainable Materials Meet Luxury Finishing

With sustainability in mind, the packaging is recycled, whilst illustrations and text are made with copper hot foil. Custom reed diffuser boxes offer an opportunity to enhance your product’s appeal, protect its delicate components, and reinforce your brand identity.

The copper hot foil application creates a tactile, premium finish that catches light beautifully, evoking the warmth and luxury of the onboard spa experience. This finishing technique elevates the recycled material, proving that environmental responsibility and luxury presentation are not mutually exclusive. The choice aligns perfectly with Silversea’s broader sustainability initiatives whilst maintaining the elevated aesthetic expected from an ultra-luxury cruise brand.

Roman Illustration as Brand Connection

Looking to connect this standalone piece, we introduced a classic Roman illustration on the side, providing a bit of extravagance to an otherwise minimalistic overall design. Bespoke artworks inspired by Rome are featured throughout the Spa, Beauty Salon, and Fitness Center, and this packaging extends that visual language.

The Roman illustration serves multiple purposes: it reinforces the OTIVM brand story rooted in ancient leisure traditions, creates visual continuity with the onboard spa environment, and adds an element of cultural sophistication that distinguishes this from generic home fragrance products. The placement on the side panel ensures the illustration enhances rather than overwhelms the clean, minimalist front presentation.

Colour-Coded Fragrance System

The glass bottle colours change depending on fragrance. This intuitive design solution allows customers to identify their preferred scent at a glance whilst adding visual variety to the collection.

Each fragrance tells its own story through colour, whether inspired by Mediterranean botanicals, ancient Roman gardens, or the serene palette of the spa itself. The coloured glass bottles sit beautifully within the minimalist recycled packaging, creating a sophisticated contrast that makes the product feel both contemporary and timeless.

Crafting a Complete Brand Experience

This packaging project demonstrates how thoughtful collateral design can extend a luxury brand experience beyond its primary environment. Similar to my other luxury branding work, every detail of the OTIVM reed diffuser packaging was considered to reinforce brand values, create emotional connection, and deliver genuine value to customers seeking to recreate their Silversea wellness journey at home.

The result is a take-home product that feels authentically OTIVM, sustainable in its materials, luxurious in its execution, and unmistakably connected to the broader wellness programme that defines Silversea’s approach to ultra-luxury cruising.

Project Vitals

Client: Silversea Cruises
Product: Reed Diffuser Collection
Services: Luxury Packaging Design, Material Selection, Illustration Integration
Special Materials: Recycled packaging
Special Finishes: Copper hot foil for illustrations and text
Design Elements: Classic Roman illustration, minimalist overall design, colour-coded glass bottles
Brand Philosophy: Ancient Roman leisure traditions, sustainable luxury
Tools: Adobe Creative Suite