he Department of Industrial Engineering at the University of Chile invited us to overhaul all communications related to their MBA programmes that, at the time, were fairly conservative and only focused on academic merits.
The pilot was Global MBA: a special programme where students study for eight months in Chile and then for nine months in Top 100 management schools abroad.
We conceived the brand platform “Live Global”, which aims to invite future students to challenge themselves and live globalisation in first person to then bring their knowledge back to their country to be its next leaders.
The success of this strategy extended to all programmes enabling them to reach the Top 10 in Latin America.
University of Chile, Department of Industrial Engineering
The Soda Studio, Chile